Bobby Caldwell "What You Won`t Do For Love"

Bobby Caldwell (born August 15, 1951 in New York City) is an American singer, songwriter and multi-instrumentalist who, despite a prolific musical output over his 30-year career, is still best known for his 1978 hit single "What You Won't Do for Love.

In order to ensure significant airplay on the African American-dominated R&B radio format of the time, Caldwell's management took certain steps — such as portraying the artist only in silhouette on the cover and in advertisements — to hide the fact that he was white. The secret was, for obvious reasons, shattered by his first live appearances.

"The record label went to great lengths to hide the fact that I was white, and I just deferred to what I didn't understand." - on his career immediately post-"What You Won't Do for Love"